About Your Logo
Your logo is one of the most critical elements for your brand. It is one of the first things people see when they come into contact with your brand. It is one of the most used assets in your marketing arsenal. You use it on your website, social media profiles, business cards, product packaging, and anything else related to your company. If you do any marketing for your company, you already know that videos are a big part of your marketing strategy. What can make those videos even more engaging and brand recognizable! Animated logos. Whether a quick animated logo or an in-depth 3D logo animation. The possibilities are endless.
A few reasons why you should use an animated logo
The primary use of a logo is for brand awareness. When you use an animated logo, you’re adding a more memorable experience for your customer’s. It is more engaging than a static logo image that sits there and doesn’t catch the customers eye. With an animated logo, you will connect with your customer quicker than with just a static logo. It could take several engagements before your customer makes a connection with your brand with just a plain static logo. With an animated logo; your brand comes alive, it moves, has sound, and colors pop around on the screen. An animated logo has a better chance at creating that connection in your customer’s mind and creating better brand awareness.
Animated logos have a better chance of an emotional with your customers or potential customers. With the use of the animation, colors, and the sounds used, an animated logo shows your brand instantly. It is more likely to keep your viewer’s attention longer. With how many engagements people have daily, keeping their focus is not the easiest thing to do. Throw in an animated logo; Your chances significantly increase.
Less expensive than other marketing resources
Marketing expenses can get up there in price quickly. To stay competitive, you should try new marketing material and strategies. You can use animated logos in many different ways. You can make the same animated logo and use it on any or all of your videos, social media, or websites. You can have one made and use it, or have a couple of different animation styles and divi them up. Either way, it is a less expensive additive to your marketing arsenal.